Company Purpose & Core Values

Astanza Purpose

As a company, Astanza values changing the lives of our employees by providing a challenging job opportunity in a supportive team environment.

We change the lives of our clients by providing top-notch technology to support their entrepreneurial spirit, giving them all the tools they need to build or grow their business.

We change the lives of patients by allowing them to change their appearance.  For some, it’s increasing self-esteem based on how they look.  For others, we are removing traumatic signs of the past, including tattoos from human trafficking and gang involvement.  And for others, it’s erasing the visible reminders of past mistakes.

Changing People’s Lives


Employees ● Clients ● Patients

Astanza Great Place to Work CertifiedCertified Great Place to Work®

Astanza received the designation as a 2020-2021 Great Place to Work-Certified™ Company, scoring in the top 5% of certified companies nationwide. Great Place to Work is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue and increased innovation. Interested in joining our team? Click here.

Astanza Core Values

Having decided on our Purpose, we brainstormed ideas about the values we want to operate under.  I told the team then and reinforce it continuously to this day – if you make a decision based on our Core Values, you will never get in trouble.  We may talk about other alternatives after the fact, but I will always support you 100% if you make a decision based on our Core Values. 

After coming up with 35 or 40 ideas for values, we narrowed them down to 5.  Our Core Values don’t read like a typical corporate mission statement or values.  They are our own words, with deep meaning for each of us.  What we came up with wasn’t new or drastically different than the way Astanza has always operated, but it gave us a clear guide to rely on in our day-to-day.

  1. Honesty and Integrity in Everything We Do
  2. Have Fun Every Day
  3. Treat Clients and Team Members as Family
  4. Provide Excellent Service and Always Be Responsive to Clients
  5. Be Curious and Challenge the Status Quo

Company Purpose & Core ValuesHonesty and Integrity in Everything We Do

For Astanza, corporate responsibility and integrity extends to our customers, our employees, and the community. We give unparalleled training to Astanza employees so that the knowledge can be shared with our customers and their patients.  

Have Fun Every Day

When work is no longer fun and it’s just work, productivity and responsiveness to clients suffer and the environment in the workplace becomes dull and boring.  If you have ever been to our headquarters in Dallas, you will know that we each have Nerf guns at our desks, celebrate team members successes with champagne, and argue like brothers and sisters over what’s on our Spotify playlists. We truly have fun every day and try to bring that approach to everything we do.

Treat Clients and Team Members as Family

Astanza’s commitment to clients never ends. Thorough product education, advanced training, expert marketing advice, and reliable technical assistance are just a few ways that Astanza supports clients and their practices.  However, we go beyond just providing excellent service and training to our clients. We get to know each client and learn about how we can help them succeed.  After all, we are in this together and so our success can only be achieved by happy, satisfied clients. 

Furthermore, without a team of employees that feel cared about it’s impossible to create a culture of performance centered around clients and providing a high level of client care. That’s why we take extraordinary steps to let each and every employee know that they are special to the team and our clients’ success. Without a top-notch team behind the Astanza brand, we would be nothing. 

Provide Excellent Service and Always Be Responsive to Clients

We stand by our word – and our devices. Astanza laser systems are the most reliable in the industry, and we are happy to honor all of our service contracts/VIP plans and give trustworthy, timely, and affordable support to our customers.

Be Curious and Challenge the Status Quo

The only way that we can improve every day, every week, and every year, is to continuously focus on improvements and challenging the way things are currently being done. We question processes, policies, products, and new ideas to become better in every aspect of the business. We know that propelling forward starts with change, however big or small. We exemplify our company purpose & core values every day.