Marketing: Essential to Building Revenue
There are a few clear necessities to any laser practice: knowledgable laser technicians, quality office space for performing treatments, and an Astanza laser system.
Though less obvious, marketing is equally as important, if not more, for clinic profitability.
Marketing is essential to getting your clinic’s message out there. If potential patients aren’t aware of you, they will never call to schedule their first appointment. Patients are the key to revenue – and marketing is the key to acquiring patients.
Many physicians and other medical professionals do not actively advertise their existing procedure offerings and instead rely on referrals and word-of-mouth. This method works well for many areas of practice, but not aesthetic laser services. We have found that the most successful laser and aesthetic practices – including those within existing medical practices – use digital marketing to bring patients in the door.