Laser hair removal has become an increasingly popular choice for those seeking a more permanent solution to removing unwanted hair. With advancements in diode laser technology, starting a laser hair removal business has become more accessible than ever before. Before taking the plunge, it’s important to understand the qualifications, diode technology, and marketing strategies to succeed in the aesthetic laser business industry. Read below to see our answers to some of the most frequently asked questions about starting a laser hair removal business. You’ll also get a glimpse into the Asclepion MeDioStar®, backed by Astanza, a diode laser hair removal device that will differentiate your business from potential competition.
1. What qualifications do I need to start a laser hair removal business?
When it comes to laser hair removal, it’s important to keep in mind that the qualifications required for practitioners vary depending on the state in which you’ll be running a business. Some states, for example, require a medical director to operate the laser, while others only require a medical professional to be on-site during the procedure. Additionally, some states may allow practitioners with laser hair removal certifications and training – yet no medical degree – to perform the treatments. Further, a few states have regulations that distinguish different rulings for owning the laser hair removal business vs. operating the laser device.
As you can see, qualifications vary greatly. Learn more about regulations by researching your state’s Department of Licensing and Regulation information. Contact Astanza for further assistance – our team of experts is well-versed in aesthetic laser regulations and can assist in your research efforts.
2. What laser hair removal technology do I need?
Choosing the right laser hair removal technology is a crucial decision for practitioners entering the field. There are certain factors to keep in mind when investing in a diode laser for hair removal, such as efficacy on various skin types, the laser’s speed, and spot sizes.
The Asclepion MeDioStar®, backed by Astanza, is an advanced diode laser for hair removal. It offers practitioners a unique combination of wavelengths, with an 810/940 nm wavelength duo, to target and remove hair by destroying the hair follicle. These wavelengths also allow safe and precise treatment on all skin types, including recently tanned skin (Fitzpatrick scale I-VI). Its advanced built-in 360° cooling technology designed in the Monolith handpieces guarantees a comfortable experience for patients, while protecting their skin from damage. Additionally, the MeDioStar® is available with the largest square spot size in the market, with a 10 cm2 XL handpiece, reducing treatment times to mere minutes.
Learn more about the MeDioStar® in our on-demand Inside the Laser webinar, ready to view!
3. How do I market my laser hair removal business?
There are various channels to market your laser hair removal business, including social media, targeted advertising, and events. Social media is a great way to spread the word about your new business without spending a dime. Add your business page to laser hair removal groups on Facebook and promote your services to other followers. Create an Instagram business account, find your ideal audience, and create engaging posts that will help create a community. Learn more about Instagram for Businesses in our pre-recorded webinar here.
Another way is to invest your marketing dollars wisely is in online advertising campaigns, such as Google Ads or social media ads. Digital advertising allows you to reach a broader audience and record results. Target your ads based on demographics, interests, and geographic location. You can set a budget for each day and control the ad as you go. The customization abilities and effectiveness of digital advertising makes it a great avenue for laser hair removal business owners.
Lastly, consider exploring events that are closely related to laser hair removal, such as National Hair Removal Day, celebrated annually on March 3rd. Create promotions, hold grand openings and in-house parties, and offer special discounts to clients who book their laser hair removal appointments on March 3rd. Participating in such events can help your business grow as more people share your promotions.
4. How can I differentiate my laser hair removal business from competitors?
To outshine your competitors in the laser hair removal market, you must differentiate your business by investing in the latest and most advanced laser hair removal technology, such as the MeDioStar®. This advanced diode laser technology produces exceptional results that are unmatched by your competitors, leaving your clients with smooth, hair-free skin that is the envy of others.
Building trust and credibility among potential patients is also critical to the long-term success of your business. Encouraging your satisfied clients to leave positive reviews will help enhance your reputation and attract new patients to your clinic.
Another way to attract more patients is by creating an attractive pricing structure. Researching common pricing in your area and offering affordable yet competitive prices will make your services more accessible and appealing to a wider audience. Also, consider offering treatment package specials, in which a discount is applied when purchasing an entire package rather than single sessions. This will enable you to stay ahead of the competition and establish your business as a leader in the laser hair removal industry.
Contact Astanza Today for Help with Your Aesthetic Laser Business
Have more burning questions about starting a laser hair removal business? Leave your comments below or contact us by emailing info@astanzalaser.com to get an answer from our laser experts.
