The demand for non-invasive aesthetic treatments has skyrocketed in recent years, with advanced laser technology leading the way. Have you ever dreamed of starting your own laser business? By helping clients achieve their desired looks and boosting their confidence, you can make a real difference in people’s lives. Additionally, running a successful aesthetic laser business can be both a personally and financially rewarding experience.
This article explores tactical strategies to help you establish a successful aesthetic laser business. From developing a comprehensive plan to building a robust brand and reaching your target audience, this blog provides the knowledge needed to turn your vision into reality.
1. Plan Your Aesthetic Laser Business
Before investing in laser equipment or setting a launch date, you need to establish a solid foundation for your aesthetic laser business. Creating a roadmap for desired achievements will guide decision-making and ensure a smooth-sailing laser business from the start.
Below are key elements your outlined plan should include:
- Costs: There are various budgeting factors and expenses to consider when starting an aesthetic laser business. Determine startup costs, equipment investments, your marketing budget, rent, and salaries.
- Location: You’ll need to consider factors that affect your business location, such as your target demographic, potential competition, accessibility, and rent and utilities costs.
- Staff: As a laser practitioner or business owner, you’ll need to research your state’s laser regulations to determine who can legally operate your laser. You must also consider the need for a medical director, the required level of their involvement, and other rules specified by your state.
Creating a timeline with milestones and deadlines is a great way to plan for starting your laser business. Astanza’s aesthetic business resource library offers a variety of webinars, eBooks, and blogs crafted to help aesthetic laser business owners succeed.
Interested in learning more about how to create a timeline for your laser business? Don’t miss out on our upcoming webinar, 60-Day Countdown for Starting an Aesthetic Laser Business. Register here for the webinar to join us live at noon central time on May 8th, 2024! All registrants will also receive the recording in their email as soon as the webinar concludes.
2. Invest in the Right Advanced Laser Technology
Choosing the right laser technology is paramount as it affects customers’ experiences with your business. Choosing the right equipment is important to deliver the best results for patients and provide the service your target audience is looking for.
If your target demographic needs to remove unwanted hair, starting a laser hair removal business may be the best strategy to become successful. Additionally, investing in a powerful laser hair removal device, such as the Asclepion MeDioStar®, backed by Astanza, will give your patients optimal results and allow you to treat all skin types – including recently tanned skin. Learn more about the MeDioStar® here.
For entrepreneurs looking to start a laser tattoo removal business, there are various options for laser tattoo removal devices in the market. One question to ask yourself is what tattoo ink colors you’d want to be able to remove as safely as possible. If your answer is the main popular ink colors, such as black, brown, red, yellow, and orange, we recommend a Q-switched Nd:YAG laser with 1064 nm and 532 nm wavelengths. One great example is the Astanza Duality Signature, which is a dual-wavelength laser tattoo removal device that is safe on all skin types (Fitzpatrick I-VI). Snag a copy of our recently published eBook, Inside the Laser: The Duality Signature, here.
Looking for full-color spectrum tattoo removal laser technology? You’ll need a laser tattoo removal device with specified wavelengths that target each color group. Some laser machines promote removing all ink colors, but they require dye handpieces to target tough-to-remove inks such as vivid blue and green colors. These dye handpieces decrease the energy output of the laser, making the treatment less effective than true wavelengths. For this reason, the Astanza Trinity is practitioners’ preferred choice for full-color spectrum laser tattoo removal. With its three wavelengths (1064 nm, 532 nm, and 694 nm), the laser combines Q-switched Nd:YAG technology with ruby laser technology, creating a true powerhouse of a laser tattoo removal device.
Picosecond technology has also made its mark in the laser tattoo removal industry. Pico laser tattoo removal is different than nanosecond technology, as it emits significantly shorter pulses during treatment. The Asclepion PicoStar®, backed by Astanza, is a powerful picosecond technology laser with a maximum pulse duration of up to 400 picoseconds. This energy is delivered into the treatment area, shattering the tattoo ink particles into even smaller fragments than nanosecond devices. Due to its power, a pico laser tattoo removal device can completely remove a tattoo in fewer sessions than other technologies.
3. Build Your Aesthetic Laser Expertise
One important part of starting an aesthetic laser business is ensuring you and your staff have the proper training and certifications to operate lasers effectively and safely. Our training division, New Look Laser College, offers laser tattoo removal and laser hair removal training for practitioners.
New Look Laser College has various courses scheduled for tattoo removal specialists in Dallas, Fort Lauderdale, Las Vegas, and Pittsburgh. In this training course, you’ll spend two days learning about laser tattoo removal, tattoo removal technology, and laser physics, and will treat real patients. Students who successfully complete the course earn three certifications. These top aesthetic laser certifications include Certified Laser Specialist, Advanced Laser Tattoo Removal Practitioner, and Laser Safety Officer.
New Look Laser College, in partnership with Ann Webb Skin Institute, just announced its first laser hair removal training course. This laser hair removal course is available in Dallas, TX, for students looking to get their Apprentice or Technician licenses in the state of Texas. The course is scheduled for May 2nd – 5th, 2024, to fulfill the 40-hour requirement for both licenses. Individuals must complete the entirety of the course and stay through May 5th for hands-on training with real patients to achieve the Technician license. Find out more about the hair removal training course here.
4. Create a Recognizable Brand
A strong brand identity sets you apart from the competition and resonates with your target audience. There are some foundational elements to consider while establishing your brand. These include developing your brand’s story, having a professional and highly appealing website to increase brand awareness, and creating content that educates, showcases your services, and/or addresses any questions. Sharing memorable and relatable content keeps viewers engaged, growing your potential clientele and supporting audiences online.
5. Use Targeted Marketing for your Aesthetic Laser Business
A well-defined marketing strategy is essential to attract new clients and make it easy for them to share with their community. A few tools to use include social media, search engine optimization, and advertising platforms.
Using social media is a great way to showcase your work, before-and-after results, patient testimonials, and promotions. Engage with your audience, answer questions, and build a community for your brand.
Search engine optimization (SEO) means improving your ranking on the search engine results. To do this, writing blogs, making specific landing pages with your services, and updating your website frequently with relevant keywords will make your website stand out from the competition.
Lastly, consider paid advertising on either social media platforms or search engines to widen your reach. You can create and change your budget, add keywords, and include target demographics and interests to optimize the advertisement.
Start Your Aesthetic Laser Business Backed by Astanza
Following these five strategies will help launch a thriving aesthetic laser business. Contact us today to learn more about investing in the right laser technology and remember to register for our upcoming webinar to learn more! 60-Day Countdown for Starting an Aesthetic Business airs live on May 8th, 2024 at noon central.
