As the aesthetic industry continues to evolve, it’s imperative for med spa owners and aesthetic laser practitioners to explore innovative services that not only meet client demands but also contribute to business growth. Laser hair removal is one of the most popular treatments offered by laser clinics and shows no signs of slowing down. Providing this non-invasive, efficient, and long-lasting solution to unwanted hair offers numerous advantages to existing aesthetic clinics. Learn about the benefits of adding laser hair removal services to your existing med spa or aesthetic laser business and how it can positively impact your practice.
Expanding Your Aesthetic Laser Services Portfolio
Incorporating laser hair removal into your existing aesthetic clinic allows you to expand your service portfolio significantly. By offering a diverse range of treatments, you attract a broader clientele base, catering to both your existing loyal customers and attracting new ones. Laser hair removal complements other aesthetic services well, such as laser tattoo removal, photofacials, and body contouring; creating opportunities for cross-selling and upselling – boosting your business’ revenue streams.
Increasing Average Med Spa Profits
The addition of laser hair removal services brings with it the potential for a substantial increase in average revenue and overall med spa profits. With relatively low overhead costs and high-client demand, the return on investment for laser hair removal equipment is tremendous. Adding a new aesthetic laser service, such as laser hair removal, to your existing clinic allows you to serve a larger patient population.
Laser hair removal isn’t a one-and-done procedure. The average number of sessions required for complete hair removal ranges between five and eight, spaced at least four weeks apart. Incorporating laser hair removal services at your existing business increases your potential clientele while also significantly increasing profits because of the need for multiple treatments. This secures laser practitioners with repeat business, creating a steady stream of income for your med spa or laser clinic.
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Enhancing Client Loyalty by Expanding Aesthetic Laser Services
Offering multiple cosmetic services in your clinic provides clients with a convenient one-stop solution for all their aesthetic needs. This level of convenience enhances client satisfaction, further building trust and loyalty. Satisfied clients are more likely to return for other services at your aesthetic laser business. The average success rate of selling to a current client is 60 – 70%, while the average success rate of acquiring a brand new client is between 5 and 20%. Patients will naturally refer friends and family to your med spa after receiving multiple 5-star services from your aesthetic laser business, further expanding your client base.
On the flip side, when clients come in for laser hair removal treatments, practitioners have the opportunity to educate patients on the other aesthetic services offered. During consultations or laser appointments, your skilled practitioners can recommend personalized treatment plans, offering a holistic approach to aesthetic enhancements and overall patient wellness. This cross-selling strategy can significantly increase your med spa’s average revenue and laser business profitability.
Setting Your Aesthetic Laser Business Apart from the Competition
Standing out from the competition in any industry is vital for long-term business success; harnessing your unique offerings is especially key in the aesthetic industry. Laser technology varies and not all aesthetic laser devices are created equally. Understanding the science of laser hair removal and utilizing the most advanced technology establishes your business as an authority and expert in the industry.
If you’re looking at expanding your existing laser services, providing laser hair removal is a no-brainer. Using the most advanced medical-grade laser hair removal technology will give patients peace of mind knowing they’re receiving the best possible care. This distinction helps position your laser business as the go-to destination for comprehensive aesthetic solutions; allowing you to capture a larger potential clientele pool.
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The Asclepion MeDioStar® Backed by Astanza
The MeDioStar® is a powerful diode laser hair removal machine with unique features providing safe, effective, and long-lasting results. Researching laser hair removal equipment and technology is a non-negotiable for practitioners looking to provide elite hair removal services. With the MeDioStar®’s unique 360° contact skin cooling system and various handpiece options – including the largest available laser hair removal treatment spot size on the market with the XL monolith handpiece measuring 10cm2, practitioners can provide the most comfortable and effective treatments safely on all Fitzpatrick skin types.
Choosing the best laser hair removal equipment for your existing aesthetic laser business is a very important decision when expanding your aesthetic services to provide laser hair removal. Learn more about the MeDioStar® by visiting the product page on our website.
Become Part of the Astanza Experience
Incorporating laser hair removal services into your existing med spa or aesthetic clinic can be a game-changer for your business. The benefits are manifold from expanding your aesthetic services portfolio to increasing med spa profits, tapping into high demand, and building client acquisition and retention. With the right laser hair removal equipment and well-trained laser practitioners, you can create a thriving laser hair removal business within your med spa, ensuring long-term success and growth in the aesthetic industry.
All devices in Astanza’s product line are FDA-cleared, medical-grade lasers. Those who purchase an Astanza laser are eligible for the Astanza Experience – an all-encompassing support system for laser business owners. From the Business Builder System to the 3-Business Day Service Guarantee and Lifetime Training and Clinical support, Astanza is here to guide you every step of the way. Contact us today to learn more!
