Entering any industry as an entrepreneur comes with potential risks and can require training, certifications, acquiring proper insurance, and more. Business owners and entrepreneurs might hear about similar challenges when starting a laser tattoo removal business or medical spa. Each industry has its intricacies, regulations, market demand, and purchasing equipment processes. Astanza guides practitioners through each phase of setting up a laser tattoo removal business or medical spa; offering industry-specific strategies to simplify starting a new med spa aesthetic business or expanding an existing medical spa practice. Keep reading to learn more about how to start a med spa by providing laser tattoo removal.
Know Your State’s Laser Regulations
The U.S. regulations for owning and operating laser machines that provide aesthetic services such as tattoo removal vary by state. Most states require a medical director be listed on staff to oversee operations, while only some states require a medical professional to actually perform the treatments. Navigating these tattoo removal state laser regulations can be tricky, especially for those new to the aesthetic industry. Researching your local regulations and consulting with an attorney for guidance is essential. Being aware of local and state laws will allow your aesthetic laser business to remain compliant, keeping your business operating on the legal side of things as well as minimizing risk and ensuring patient safety. Curious about your state’s laser tattoo removal regulations? Check out our interactive map on this page and contact us for further guidance on opening your med spa with laser tattoo removal services.
Choosing the Right Office Location for Your Tattoo Removal Business
Minimizing costs is always going to help business owners keep expenses down and profitability up, which is especially true during the first year of business. Wait on investing in a fancy build-out until you have regular cash flow to finance it. You only need a relatively small space to operate a tattoo removal med spa, including a small reception or waiting area and the treatment room. In total, you shouldn’t need more than about 800 square feet of space.
Many clinics choose professional office buildings that allow for medical facilities since retail office space often cannot be subdivided into smaller units that would be practical for a tattoo removal business. Double-check for accessible parking for your clients and negotiate your lease or purchase agreement to accommodate. As an alternative option to purchasing an office space, many entrepreneur aesthetic laser practitioners start by renting space within a larger aesthetic medical practice or spa to establish a starting client base. Forecast the average revenue of the med spa you are opening to best estimate the amount of space you really need. Ideally, keep the cost of your building for your tattoo removal business below 30% of your monthly revenue.
Finding the Best Tattoo Removal Laser for Your Practice
When choosing a laser for your aesthetic clinic, consider the ink colors you want to treat, which features are non-negotiables for your practice, and deciding what’s the most important for your budget. Researching devices to find the best tattoo removal laser for your business is key to understanding the differences between technologies.
We provide our clients with extensive business and marketing consulting services throughout the lifetime of their laser business journey. We developed a 30+ page tattoo removal clinic business operations guide – click here to get the free download. If you already own a med spa and laser tattoo removal machine, perhaps you would be interested in expanding your clientele by offering laser hair removal. Check out our latest laser hair removal webinar about increasing profits and client satisfaction here.
Don’t Wait – Start Marketing Your Tattoo Removal Business ASAP
The sooner you start marketing your aesthetic laser services, the more clients you will have when you open your business. Web marketing is crucial for success in the tattoo removal industry. Patients research tattoo removal online, so ranking highly in search results is essential. Google and other search engines prefer established websites with numerous landing pages, so establishing your web presence ASAP can boost your search inquiry rankings.
Another way to start effectively marketing your tattoo removal med spa is building referral relationships from the start. This will help you have prospective clients lined up before you even open your business’ doors. Part of the Astanza Experience is our unique Business Builder System, which helps tattoo removal practitioners get a fast and successful start in the industry. Learn more about the Astanza Experience and reach out to us so we can best support your needs.
Do I Need To Hire Staff for my Tattoo Removal Business?
Even when running a high-volume clinic, you will only truly need two positions starting out: An office manager and a certified laser technician. Many aesthetic laser business entrepreneurs are solo-preneurs, meaning they perform both the business and office management operations as well as providing the laser treatments themselves. As previously mentioned in this article, most states require a medical director be affiliated with the practice. If you need a medical director:
- Establish that relationship in advance of your business opening.
- Coordinate hiring a medical director during the laser purchasing process so any new or additional staff, besides yourself, can be trained when your laser is installed.
- If you do have a larger team at your med spa or aesthetic clinic, incentivize emplpoyees with revenue targets to increase earning potential, encourage them to focus on selling treatment packages and memberships, leading to a better close rate during consultations.
Think About The Details
Attention to detail separates good businesses from great ones.
Here’s a list of frequently asked questions you need to address before opening an aesthetic laser business:
- What are my business hours or hours of operation?
- How will I handle and secure all my clients’ medical records?
- How will I limit the number of “no-show” appointments?
- What forms of payment will I accept? How will I collect payments from clients?
- How will I coordinate client appointment scheduling?
- What kind of software will I need to coordinate client communication and scheduling?
- Where will I order clinical supplies? What clinical supplies do I need?
- Am I in compliance with state regulations?
- What type of insurance is needed for a tattoo removal business?
- Who will manage my social media, website, and other marketing efforts?
Some of these questions are more urgent than others to resolve before your opening, but the more details you figure out ahead of opening, the less stress you’ll have down the road.
Become Part of the Astanza Experience
The market for tattoo removal is rapidly growing with demand continually increasing. Providing this procedure is highly profitable – with no additional consumable costs. Most entrepreneurs take one to three months to complete the setup of their tattoo removal business or med spa, but it can be done in as little as two weeks with the right motivation, decision-making power, and support. Ready to profit with laser tattoo removal? You’re only a few steps away from making it happen! Contact Astanza today and we’ll guide you every step of the way.
