Whether you’re planning to open a laser tattoo removal business or already have one up and running, having the right marketing strategy in place can make all the difference in your success. Because the tattoo removal industry is so niche, traditional mass-marketing tactics simply don’t cut it. Instead, you need intentional, targeted strategies that position your brand as the go-to solution in your community for laser tattoo removal.
At Astanza Laser, we work with clients at every stage of their journey—whether they’re learning how to start a tattoo removal business or looking for ways to scale an established one. This blog shares 10 actionable ways to promote your tattoo removal business, along with expert tips and examples of how we support our clients every step of the way.
Strategies to Grow, Stand Out, and Succeed
1. Define Your Brand Identity
Before diving into advertising or promotions, make sure your brand is crystal clear. Are you a clinical, results-driven studio? A modern, approachable place for people seeking a clean slate? A med spa offering a full range of aesthetic services? Your branding—logo, colors, voice, website, and signage—should reflect your core identity.
Astanza Insight: Need help developing your brand? Clients of Astanza get access to our in-house marketing team for guidance on branding, website development, and more.
2. Leverage Google and Local SEO
Ranking high on Google is essential for any laser tattoo removal business. People are already searching for terms like “tattoo removal near me” or “how to remove unwanted tattoos”—your goal is to make sure your business shows up for those results. Here are some tips on improving your ranking on Google:
- Claim and optimize your Google Business Profile
- Add location-specific keywords to your website (e.g., “laser tattoo removal in Austin, TX”)
- Use blog content to target long-tail keywords like “how to start a tattoo removal business” or “how many sessions to remove a tattoo”
Astanza Insight: We provide custom website content for all our clients and can even help with brainstorming, creating, and optimizing other forms of content.
3. Create Before-and-After Visual Content
People considering laser tattoo removal want to see real results—it’s a results-driven service, and the more proof you can show, the better. Sharing before-and-after photos is one of the most effective ways to build trust and attract new clients.
- Post high-quality before-and-after photos on social media, your website, and Google
- Share time-lapse progress of tattoo fading over multiple sessions
- Use video testimonials and client stories to build trust
To set your business up for success, be sure to get proper client consent and follow HIPAA/privacy guidelines.
Astanza Insight: Every year, Astanza holds our Client-Only Before & After Photo Contest. Check out our winners from 2024!
4. Partner with Local Tattoo Shops
Instead of competing with tattoo artists, collaborate. Many tattoo artists have clients who need fading for a cover-up or want to remove part of a design, making them an excellent referral partner.
- Build relationships with local shops and offer mutual referrals
- Leave behind cards, fliers, or brochures in their lobby
- Offer special pricing for their clients
Astanza Insight: We often help new tattoo removal business owners strategize referral programs and build partnership opportunities within their community.
5. Run Targeted Meta and Google Ads
Since tattoo removal is a specialized service, running ads on platforms like Google or Meta is a smart and affordable way to attract new clients—especially if you’re just starting and your website doesn’t rank in search results yet. Target by:
- Location (zip codes or radius)
- Interests (tattoos, aesthetics, skincare)
- Life events (military enlistment, job changes, etc.)
Highlight promotions like free consultations, limited-time offers, or package discounts.
Astanza Insight: Not sure where to start? As part of Astanza’s Business Builder System, we often help clients create ad campaigns on Google and Meta platforms to maximize visibility and conversions.
6. Use Email and SMS Marketing to Stay in Touch
Tattoo removal isn’t a one-time treatment—it’s a multi-session process. Stay top of mind with potential and existing clients by:
- Sending appointment reminders and aftercare tips
- Offering referral bonuses or loyalty rewards
- Sharing progress updates and treatment education
SMS messages and emails are a low-cost, high-impact way to retain clients and encourage repeat visits.
7. Host or Participate in Community Events
Hosting or attending events helps introduce your laser tattoo removal business to a wider audience and creates lasting local impressions.
- Host an open house or free consultation day
- Sponsor a local charity event or tattoo convention
- Attend pop-up markets, health fairs, or med spa events
8. Encourage Online Reviews
Positive Google reviews are essential for building credibility and search ranking. Encourage happy clients to share their experience online:
- Ask in person after a great session
- Send a follow-up email or text with a direct link
- Offer a small incentive, like a discount on a future session
9. Get Featured in Local Media
Don’t underestimate the power of local press coverage. A feature in a lifestyle magazine, local news site, or podcast can bring in major foot traffic.
Pitch a story about:
- Your unique background or business story
- New technology or treatment services
- Tattoo trends or removal case studies
Astanza Insight: Our team frequently writes press releases and helps clients get media attention—especially during launch or expansion phases.
10. Showcase Your Technology and Expertise
Clients want the best results possible, but many still have misconceptions about laser tattoo removal. Use this as an opportunity to educate your community—share that you’re using the most advanced laser technology available and that you’ve received professional training to safely and effectively remove unwanted ink.
- Talk about your laser system and its capabilities (e.g., Astanza Trinity or Duality Signature)
- Highlight your certification and expertise in laser physics, safety, and aftercare
- Create “Did You Know?” educational content on social media
Astanza Insight: Our clients receive hands-on training through New Look Laser College, where they can earn three certifications, plus ongoing support to stay on top of the latest trends and technology.
Your Success is Our Success
Promoting your tattoo removal business requires more than just a great laser—it takes strategy, creativity, and a partner who supports you beyond the sale. At Astanza, we’re proud to provide unmatched training, marketing, and technical support to every client. Whether you’re exploring how to start a tattoo removal business or want to scale your existing laser tattoo removal practice, we’re here to help you succeed.
Want to learn more about our technology and support? Contact us today to see how Astanza can help bring your vision to life.
