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Pricing for Tattoo Removal Lasers

How Much Does It Cost to Purchase a Laser Tattoo Removal Device?

One of the most common questions that we hear at Astanza from those looking to purchase a tattoo removal laser or thinking of starting a laser tattoo removal business is, “How much does a tattoo removal laser device cost?” If you are looking to buy a laser and want to know the pricing for tattoo removal machines and add tattoo removal to their tattoo shop, this article is for you!

To help you better understand the tattoo removal laser buying experience, we’ve put together some examples based on experiences that most people have gone through in their lifetimes, the car buying experience.

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When Buying a Tattoo Removal Laser - Focus on Monthly Payment vs Total Purchase Price

When you first start looking to purchase a car, you have many options to consider. The first thing you need to be thinking about is your monthly budget. Since most vehicles and tattoo removal lasers are financed, it makes sense to think of monthly payments versus the total purchase price.

It’s even more important to focus on monthly payments when purchasing a laser because you will use it to make money. Therefore, when buying a laser, your aim should be to earn enough each month based on the number of treatments you perform throughout the month to make your laser payment in addition to a healthy profit.

For instance, if the monthly payment on a new tattoo removal laser is $1,500 and you can perform ten treatments per month at $150 on average each, that will be your break-even point. However, if your monthly payment is $3,000, you would have to perform 20 treatments (that’s only 1 per day) at $150 on average or possibly do ten treatments at $300. When purchasing a laser, you don’t want to spend too much on your laser and have to either do an unsustainable number of treatments each month or charge excessive amounts. You need to find a laser with affordable monthly payments based on an expected number of treatments and the average cost per treatment; this is your Return on Investment (ROI). You should be able to discuss these types of scenarios with your salesperson.

Purchase Price of a Tattoo Removal Laser

We don’t recommend this but if you want to focus on the total purchase price of a tattoo removal laser, you can expect to pay anywhere from $80k to $300k for a tattoo removal laser that is FDA cleared, sold by a reputable company, and includes some training and support. Just as in the below car purchasing example, prices vary greatly based on features, models, manufacturing country, availability of service, etc. For most tattoo removal laser buyers, the total price is something you want to know. But your focus should be on the monthly payment, down payment, and how much money you can get in return for your investment (ROI).

New vs. Pre-Owned Aesthetic Lasers

It’s common sense that purchasing a new car will be more expensive than a pre-owned or used car – the same can apply to buying aesthetic lasers. Once you drive a vehicle off the lot or have a laser delivered, depreciation kicks in, and you can’t get total value again if you try to resell it.

When determining your monthly budget, you need to decide whether or not you will buy a new car or a pre-owned one. It makes sense that purchasing a new vehicle has a higher cost and added benefits such as a manufacturer warranty, service, and training. An additional situation to factor into the new vs. pre-owned decision is that some companies in the laser industry add on recertification fees ranging from $10k – $25k before they resell the pre-owned device. This adds a significant cost to the pre-owned device and moves it even closer to the new price.

Know Who You Are Purchasing From

One of the primary sources of pre-owned vehicles is online sources such as eBay or other online marketplaces.

When purchasing a laser online you will want to make sure that a professional can service and repair the device you are looking to purchase online. This includes knowing who can provide training, obtain parts, or what type of warranty is included. The last thing you want to do is purchase an inexpensive laser online without knowing where you can obtain service, training, and clinical support, as it will cost you more in the long run.

If you go the pre-owned route with a laser, as you might with a car, make sure you can verify the condition, know the mileage (or with a laser – pulse count), and see a video of it operating (laser and/or car).

Certified Pre-Owned Lasers and Recertification Fees

To help alleviate some of the concerns about purchasing a pre-owned laser, some companies offer their lasers as “certified pre-owned” and extend a warranty or some type of maintenance coverage. This gives buyers a certain level of assurance that the laser is going to be delivered in good working condition. P.S. there is no such thing as CarFax for lasers. So buyers beware of purchasing lasers online from unverified sources. You never know what you will get and have no guarantee that the person or company that sold a laser to you won’t disappear, ​​or worse, they don’t actually own/have the laser and it takes months or even a year to get anything out of them after your payment clears their bank account.

Models and Features

One of the primary sources of pre-owned vehicles is online sources such as eBay or other online marketplaces.

When purchasing a laser online you will want to make sure that a professional can service and repair the device you are looking to purchase online. This includes knowing who can provide training, obtain parts, or what type of warranty is included. The last thing you want to do is purchase an inexpensive laser online without knowing where you can obtain service, training, and clinical support, as it will cost you more in the long run.

If you go the pre-owned route with a laser, as you might with a car, make sure you can verify the condition, know the mileage (or with a laser – pulse count), and see a video of it operating (laser and/or car).

MSRP

When a manufacturer (BMW in this case) sells a car to a dealership, they provide an MSRP price (Manufacturer Suggested Retail Price) that gives the dealership a benchmark to start with. The MSRP, also known as the “Sticker Price,” is an actual sticker on the car’s window. The automotive market, and to some degree the aesthetic laser industry, use the MSRP price as a starting point, and the actual price paid by consumers can be above or below that price. Recently, there have been supply chain issues in both the aesthetic laser and automotive industry causing actual sales prices to have risen over MSRP in some cases. Here are examples of MSRP prices for the 2021 line of BMW SUVs.
  • 2021 BMW X1 MSRP – Starting at $35,400
  • 2021 BMW X2 MSRP – Starting at $36,600
  • 2021 BMW X3 MSRP – Starting at $43,000
  • 2021 BMW X4 MSRP – Starting at $51,600
  • 2021 BMW X5 MSRP – Starting at $59,400
  • 2021 BMW X6 MSRP – Starting at $65,050
  • 2021 BMW X7 MSRP – Starting at $74,900
  • 2021 BMW iX MSRP – Starting at $84,195
  • 2021 BMW iX M60 MSRP – Starting at $105,100
If you go into your local BMW dealership, you will most likely find incentives and special offers available that can lower your cost below the MSRP or sticker price. Sometimes simply asking what incentives are available can get you a better price than the MSRP. This same scenario exists when purchasing a laser.

Factors Affecting the Price
of a Vehicle

One of the most significant factors impacting the cost of a vehicle is the country of origin and that country’s reputation for quality. In our BMW example, German-engineered vehicles are the gold standard in the automotive industry and are the bar that most other manufacturers are trying to achieve. Yes, the parts, maintenance, and service may be a little more expensive, but the delivered product is much higher quality than competitors. Even with a higher purchase price and maintenance cost, most view the additional expense as a worthy investment because of the quality of the product. Yes, they may cost more, but they perform at a much higher level. If you are looking for a quality vehicle, the best quality vehicles globally are German (BMW and Mercedes) and Italian (Ferrari and Lamborghini).

On the contrary, products from countries with poor standards and reputations for quality tend to break down more and have great difficulty finding parts. Furthermore, it’s always a challenge to find someone who can perform maintenance on these low-quality devices. So, yes, the products from countries with lower manufacturing and quality standards have a lower purchase price, but they cost more money in the long run and usually need major overhauls or replacing at an earlier point.

FDA Clearance

When purchasing an aesthetic laser, one crucial consideration is whether or not it’s FDA-cleared. Just as it’s illegal to drive a car in the United States that doesn’t meet Federal Motor Vehicle Safety Standards (FMVSS) approved by the National Highway Transportation Safety Administration (NHTSA), it’s unlawful to operate a tattoo removal laser in the United States that is not FDA cleared. So be wary of lasers that you can’t easily find in the FDA 510k database.

What Happens Once You Drive Off the Lot

There is a little trick that only a few people know about when purchasing an automobile. That is to visit the dealership’s service area and ask a few customers how their experience has been before you sign on the dotted line. You can learn a lot from customers waiting in the service area about the costs, timeliness of repairs, and parts availability. Read the reviews!

When purchasing a laser, the four areas you need to check regarding support include service, training, clinical, and marketing. For example, suppose the company you plan to buy a laser from lacks in these categories. As a result, you may risk losing money with an inoperable laser, not being equipped with training to operate the laser safely and effectively, or may not know how to market and bring in leads successfully.

The last thing you want to do is spend a lot of money on a tattoo removal laser and not be able to get it serviced due to a lack of capable service technicians, parts, or other issues. Just like what’s under the hood of every car is a bit different, lasers are often engineered in very different manners. Doing your due diligence and asking questions about each of these critical areas can help you differentiate the strengths and weaknesses of one company from another.

  • Service
  • Training
  • Clinical Support
  • Marketing Support
For instance, Astanza’s team of college-educated, seasoned biomedical engineers focuses 100% on our clients’ training and service needs and even offers a 3-business day service guarantee. Compare this to other companies in the aesthetic industry that service their clients’ lasers using sub-contractors or field mechanics who are not specialized, have general knowledge of several different companies’ products, and have limited relationships with their clients.

Get Pre-Qualified

After you determine what specials and incentives you are eligible for, including any trade-ins, you will come to know the actual price of the vehicle that you need to pay before you take it home.

If you have ever purchased a car, you most likely didn’t pay for the entire vehicle at once. No, just like with any piece of capital equipment or large purchase, you will likely make some down payment and then have smaller monthly payments. The size of your monthly payment is determined by a few factors, including:

  • Purchase price of the vehicle
  • Trade-in
  • Down payment
  • % of months financed
  • Interest rate

Many consumers get pre-qualified before heading to the dealership to avoid wasting their and the salesperson’s time. Yes, it’s fun to spend the day test driving fast cars and seeing the latest features available, but it’s not a good use of anyone’s time.

An excellent way to determine how much you can afford is to get pre-qualified to know if you can proceed in purchasing that car or, in this case, a laser. Astanza has a quick pre-qualification form you can fill out that doesn’t impact your credit score.

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