Starting an aesthetic laser business may seem intimidating, but with guidance from the experts at Astanza Laser, you could open your doors in less than 90 days.
Our comprehensive guide for starting an aesthetic business outlines the steps you need to take to launch your venture successfully. By leveraging tax breaks for small businesses, you can accelerate your aesthetic laser device’s return on investment (ROI). In this blog, we will break down the process of establishing an aesthetic laser business.
Choosing the Best Aesthetic Laser Device
One of the most crucial decisions when starting an aesthetic business is selecting the right aesthetic laser device. Different lasers are designed for specific treatments, so it’s essential to research your options carefully. Consider factors such as:
- Treatment offerings: What types of treatments do you want to offer? Are you starting a tattoo removal business? Or starting a hair removal business? These questions will help you determine the necessary laser technology.
- Safety and effectiveness: Look for lasers with a proven track record of safety and effectiveness. Many lasers on the market seem safe, but a quick search will show you that they are not FDA-cleared or medical-grade devices. Purchasing an FDA-cleared, medical-grade aesthetic laser is paramount not only for client safety but also for the efficacy of treatments performed.
- Cost: Consider the initial investment and ongoing maintenance costs associated with multiple aesthetic laser devices. Does your aesthetic laser provider have a long-term warranty or service agreement? Look for a quality or 3-day service guarantee that will cover you in any event.
Investing in Quality Training
Proper training is essential for providing safe and effective laser treatments. Consider reputable institutions like New Look Laser College for comprehensive training and certifications.
Choosing a Reputable Laser Company
Partnering with a reputable laser company takes the guesswork out of starting your aesthetic laser business. Look for companies that offer:
- High-quality equipment: Ensure the lasers they provide are reliable and meet industry standards. They should be medical-grade, FDA-cleared lasers with a reputable manufacturer that can be easily identified and researched.
- Technical support: Access to technical support can help you troubleshoot issues and maintain your equipment, often with a warranty or ongoing promise or guarantee.
- Business support: While programs like the Astanza Business Builder program are few and far between, they are a true sign that your laser provider is as invested in your success as you are.
Developing a Marketing Strategy for Your Aesthetic Business
A well-crafted marketing strategy is essential for attracting clients and building your business. Consider the following:
- Start a website: A professional website is crucial for establishing your online presence and providing information about your services.
- Get listed on Google My Business: Create a Google My Business listing to increase your visibility in local search results.
- Optimize for search engines: Work with experienced marketing professionals to ensure your website is optimized for search engines (SEO). This will help potential clients find you online.
- Leverage social media: Use social media platforms to connect with your target audience, share before-and-after photos, and promote your business organically.
- Network with other professionals: Build relationships with other professionals in the aesthetics industry, such as dermatologists and plastic surgeons, to refer clients to each other.
Niche Down: Starting a Tattoo Removal Business or Starting a Hair Removal Business
If you’re interested in specializing in a particular area, consider starting a tattoo removal business or a hair removal business. These niches can allow you to focus your marketing efforts and build a reputation as an expert in your field.
Additional Tips
- Focus on customer service: Provide exceptional customer service to build a loyal client base and reputation of 5-star reviews.
- Stay up-to-date on industry trends: Continuously learn about new technologies and treatment methods to stay competitive.
- Build a strong team: Surround yourself with talented and dedicated employees who share your passion for the beauty industry and customer service.
- Take advantage of US Tax Codes for small laser business owners.
What U.S. tax codes are available to you?
Section 179 allows aesthetic businesses to fully deduct the cost of new equipment, including aesthetic lasers, in the year of purchase. This enables small businesses to deduct up to 100% of their laser equipment in their taxes if the equipment is owned and utilized by December 31st.
Bonus Depreciation permits a deduction of up to 40% of the laser’s value in the year 2025. The depreciation rate is determined to decrease by 20% each year, so it’s best to take advantage of this tax code soon.
Whether you are a new or growing business, you should always talk to a tax professional for advice on what US Tax Codes will benefit your business the most.
Starting an aesthetic laser business requires careful planning, a significant investment, and a commitment to providing exceptional service. By carefully considering the factors outlined in this guide, including choosing the right laser technology, investing in comprehensive training, and developing a robust marketing strategy, you can increase your chances of success in this exciting and dynamic industry. Contact us for more information on starting your laser business in 2025.
