Mark your calendars and start your countdowns because… National Tattoo Removal Day is just two weeks away! Laser tattoo removal business owners, practitioners, manufacturers, and patients worldwide are joining in on the celebrations this August 14th to acknowledge the innovative procedure of laser tattoo removal.
If this is your first year celebrating National Tattoo Removal Day, you might be wondering how this day can be beneficial for your business and what all the fuss is about. Over the past five years, National Tattoo Removal Day has become one of the most profitable days for laser tattoo removal providers who market it effectively. Not only is it a great opportunity to bring awareness to this noninvasive and effective procedure, but it also gives business owners a chance to reward new and existing clients with steep discounts once a year.
National Tattoo Removal Day is the marketing campaign your laser business needs to take advantage of. Keep reading to learn different ways you can celebrate National Tattoo Removal Day while increasing your revenue.
Get Social!
If there’s one thing that’s for certain, it’s that social media is the best way to get content in front of clients and prospects alike. If you don’t have an Instagram or Facebook account set up for your business, this is your sign to create them. Social media is a powerful tool that when done right, can put your business on the map and also allow you to communicate directly to your loyal clients.
To prepare for August 14, make sure you follow and tag the official National Tattoo Removal Day Facebook page and use the hashtags #NationalTattooRemovalDay and #NTRD to get your content in front of the right people. Astanza clients can also tag @AstanzaLaser on Instagram and submit videos to get their content reposted on our official Instagram page. Don’t forget to download our free customizable graphics for National Tattoo Removal Day!
You can also purchase a National Tattoo Removal Day swag kit while supplies last. Each swag kit includes photo booth props, official National Tattoo Removal Day logo stickers, and more goodies to help adorn your office and spice up your social photos. Hurry up and get yours while supplies last! Orders must be placed by August 4 to ensure delivery by August 14.
Check out how people celebrated #NationalTattooRemovalDay on social media last year in the video below!
Host a Big, In-House Event
Since National Tattoo Removal Day only comes around once a year, why not go big? Consider hosting an in-house event each year, so clients have something to look forward to. Events can include things like a photo booth, beverages and refreshments, giveaway items, promotional discounts, raffle prizes, and more!
The key takeaway from an event should be getting more clients, making existing clients feel loved and appreciated, and taking lots of photos and videos for future marketing efforts. Consider giving existing clients exclusivity at the event by offering special discounts or a free skincare gift with every purchase. Ask clients to bring a friend or family member for a special discounted treatment to grow your clientele base and increase brand loyalty.
And lastly, always follow up after an event. Send thank you emails or calls to nurture the relationships with your clients and event attendees.
Offer Promotions
Promotions are an obvious way to celebrate National Tattoo Removal Day and get clients and potential leads to book an appointment. For a special day like August 14th, consider being extra generous with your offerings like discounting 50% off laser tattoo removal packages for clients who book an appointment or purchase a treatment package on that day. This will make National Tattoo Removal Day stand out from the other 10-20% discounts your business offers throughout the year for other holidays and give clients more incentive to take advantage of this limited-time offer.
If your business offers additional services, National Tattoo Removal Day is also a great opportunity to market and offer mix-and-match discounts to get clients to explore other aesthetic treatments that your practice offers as well. When it comes to promotions, the sky is the limit to how creative you can be!
We hope this article got your wheels turning and your business excited about marketing National Tattoo Removal Day. Again, National Tattoo Removal Day is just two weeks out, so make sure you start marketing heavily these next two weeks. If you have questions or want more information about National Tattoo Removal Day, visit the official website today.
