Building a flourishing aesthetic practice requires strong clinical training, effective laser technology, and ongoing business strategy. During Astanza’s recent webinar, we detailed how Liz Chaviano, founder of Bad Habits Laser Tattoo Removal, transformed from laser tattoo removal student into a multi-million dollar aesthetic laser business owner with two locations.
The Turning Point: New Look Laser College
Liz began her career in laser tattoo removal and aesthetics by enrolling in New Look Laser College (NLLC), the official training branch of Astanza Laser.
Before opening her clinic, she used NLLC to gain:
- Hands-On Clinical Experience: Live model practice across diverse skin types and tattoo inks.
- Safety & Laser Physics Certification: Mastery of fluence, spot sizes, wavelengths, and skin interaction.
- Regulatory & Operational Knowledge: In-depth guidance on state compliance, safety officer credentials, and clinic setup.
NLLC provided Liz with the clinical confidence required to deliver safe, highly effective patient results immediately upon launch.
How Did Astanza Laser Help Bad Habits Grow?
Liz partnered with Astanza Laser beyond purchasing equipment. Astanza supported Bad Habits’ ongoing operational growth through three core pillars:
- Advanced Laser Technology: Clinical-grade aesthetic lasers engineered for high patient throughput, fast treatment times, and minimal downtime.
- Dedicated Technical & Service Support: Fast access to biomedical engineers to eliminate equipment downtime and maintain seamless appointments.
- Marketing & Practice Growth Coaching: Proven client acquisition strategies, social proof frameworks, and ROI optimization models tailored for aesthetic clinics.
How Do You Scale a Single Laser Clinic into Multiple Locations?
Scaling an aesthetic practice like Bad Habits Laser Tattoo Removal requires repeatable protocols, staff training, and brand consistency.
Key factors in Liz’s expansion included:
- Standardized Operating Protocols: Training new staff using Astanza-certified frameworks to maintain quality across every treatment room.
- Scalable Technology Deployment: Utilizing reliable laser platforms that deliver consistent results regardless of location or skin tone.
- Social Media & Influencer Marketing: Building strong local brand awareness by partnering with targeted influencers and sharing real, unedited before-and-after results across social platforms to generate consistent inbound leads and community trust.
- Client Retention & Referral Systems: Leveraging high client satisfaction to drive repeat business and organic word-of-mouth growth.
See the Real Numbers: Download the Bad Habits Case Study
Curious to see what Liz’s multi-location expansion looks like behind the scenes? Download our Bad Habits Case Study to explore key growth highlights and performance trends from her journey, including:
- Client Volume: Key shifts in patient volume from Year 1 to multi-location operations.
- Team & Staffing Growth: How Liz expanded her team of technicians and support staff over time.
- Operational Scale: Insights into transitioning from a single treatment room to multiple active locations.
Want to learn how you can start and scale your own aesthetic laser business? Download the case study or sign up to watch the on-demand webinar today!
Frequently Asked Questions (FAQs)
What is New Look Laser College?
New Look Laser College (NLLC) is the training division of Astanza Laser. It offers comprehensive training and certification courses in laser tattoo removal, safety, laser physics, and clinic operations for entrepreneurs and medical professionals.
What equipment does Bad Habits use for laser tattoo removal?
Bad Habits uses Astanza’s triple-wavelength laser platforms, designed for effective tattoo removal, permanent makeup removal, and advanced aesthetic skin treatments with maximum ROI and high safety standards.
How long does it take to scale a laser tattoo removal business?
Growth timelines vary based on location, marketing strategy, and clinical expertise. Practices utilizing comprehensive training, reliable hardware, and strong marketing strategies can often see rapid ROI and expansion within 12 to 36 months.