If you are planning on investing in an aesthetic laser this year, you now have an unprecedented opportunity to deduct the full cost of that equipment, worth tens of thousands of dollars in savings, in the year it is placed in service. This is a massive shift in tax strategy for your business. Prior tax years saw the popular equipment deduction begin to phase down, but recent legislative changes have restored the full 100% expensing deduction permanently.
Section 179 and Bonus Depreciation: The Tax Advantage Every Laser Business Needs
Astanza is dedicated to the lifelong success of every client and aesthetic business. We help start and expand successful laser businesses by offering exceptional business-building services and support alongside FDA-cleared laser technology. While we aren’t tax professionals, we are very well-versed in the aesthetic business space and how to maximize laser investments. This article is designed to help you better understand the powerful tax provisions available and how to utilize them in your favor.
For specific tax and financial business advice, please consult your accountant or qualified tax professional.
Maximize 2025 Savings: Deduct Up to $2.5 Million with Section 179
Section 179 is designed for small to medium-sized businesses. It allows business owners to write off a portion or the entirety of their qualifying capital equipment investments for the year, depending on varying stipulations.
What are capital equipment expenses? Equipment that is necessary for the operation of your business. Investments like aesthetic laser devices can be deducted because they are essential to the operation of your aesthetic business. You can’t perform effective tattoo removal or advanced aesthetic treatments without medical-grade laser technology!
For the 2025 tax year, the maximum amount a business can deduct under Section 179 has been significantly increased to $2,500,000. Given that the cost of your aesthetic laser device will be well below this limit, you can deduct 100% of the purchase price, provided your business meets the requirements and doesn’t exceed the total equipment purchase phase-out limit of $4,000,000.
The Game Changer: 100% Bonus Depreciation is Permanent
In addition to Section 179, 100% Bonus Depreciation is available for 2025 on qualifying property.
This is a massive benefit, especially for larger practices or those making substantial equipment investments. Bonus Depreciation is not subject to a dollar limit or an income restriction, meaning businesses can immediately expense 100% of their asset’s cost. This new, stable tax law ensures that investing in our advanced aesthetic equipment remains one of the most tax-efficient ways to grow your practice.
When used together, Section 179 and 100% Bonus Depreciation can allow you to write off the full cost of your new Astanza laser in the year you buy it, significantly reducing taxable income.
Year-End Deadline: Get Your Laser “Placed in Service” by December 31st
The most critical requirement for your business to claim accelerated expensing (Section 179 or Bonus Depreciation) is that your laser must be purchased and placed in service on or before December 31, 2025. All equipment must be fully operational and ready for its intended business use before the end of the year to qualify for a deduction on your 2025 tax return.
Under normal circumstances, Astanza needs four to six weeks’ notice of a laser installation to get the laser shipped and delivered, and a qualified biomedical engineer on site to guarantee the laser is installed properly. Expedited delivery and installation is occasionally possible, but never guaranteed. This means your deadline to finalize your aesthetic laser purchase and installation is quickly approaching to meet the requirements for deduction in 2025.
Also, consult with a qualified tax professional. Astanza Laser Business Development Managers are not qualified to provide tax advice. Speaking with a qualified tax professional and researching the guidelines specific to your state on the IRS website is the best way to obtain the most accurate information about Section 179 and Bonus Depreciation.
Beyond the Deduction: Be Amplified by Astanza
Astanza is a premier distributor of medical-grade, FDA-cleared aesthetic laser technology, with one of the strongest warranty and service programs on the market.
Starting your aesthetic laser business with Astanza means a partnership with experts in the industry, advanced aesthetic laser technology, and aesthetic business and marketing support. The Astanza Experience includes the 3-Business Day Service Guarantee, Lifetime Training and Clinical Support, and Astanza Business Builder Marketing Support. All of these pillars are essential to our guarantee to help your aesthetic laser business get off the ground and set you up for success for life from day one.
Aesthetic Business Support with Astanza: Your Clock is Ticking!
Instead of simply paying more taxes, invest those funds directly into growing your aesthetic practice with Astanza Laser technology. The 100% tax deduction is a powerful, time-sensitive opportunity you cannot afford to miss.
Your next step is simple: Reach out to our laser experts today! We will walk you through the process, help you select the ideal device, and ensure you have the necessary documentation to hit the critical December 31st deadline.
Ready to maximize your 2025 tax advantage? Click here to schedule a call with a Business Development Manager.
