You probably can name at least five people in your circle of family and friends who have tattoos. And of those five, at least a couple of them have voiced regret of their ink. Tattoos have become increasingly popular over the years – with nearly 30% of Americans having at least one tattoo.
Tattoos aren’t nearly as taboo as they used to be; it’s not just the rebellious getting inked anymore. Most workplaces don’t discriminate against tattoos and even traditional long standing government entities such as the marines have recently loosened their restrictions. As the popularity of tattoos have increased, so has the demand for tattoo removal.
Tattoos & Tattoo Removal Figures
Of the 30% of Americans who have tattoos, it’s estimated nearly 23% of that population experience tattoo regret. The 2020 U.S. census states our population is 329.5 million people. Let’s do some quick math: 30% of 329.5 million is 98.9 million. Take 23% of that number, and you’ve got roughly 22,735,500 Americans with tattoo regret.
Just in the last year, searches for “tattoo removal” in the U.S. on Google have increased 40%, compared to 2020. People choose to remove or cover up old tattoos for various reasons. Maybe it’s an ex-partner’s name, maybe the artwork doesn’t match their personal style anymore, or maybe it’s a painful memory of a past life. Regardless of the reason, the demand for tattoo removal continues to grow.
Best Technology for Tattoo Removal
Laser tattoo removal is the safest, most-effective method of removing regretful ink. As the demand for tattoo removal grows, the technology of laser tattoo removal continually advances.
Astanza is the leading distributor of laser tattoo removal devices in the U.S. The Astanza Duality Q-switched Nd:YAG Laser machine is a workhorse tattoo removal laser for aesthetic practitioners that demand high performance, reliability, and results. With two different wavelengths, 1064 nm and 532 nm, the Astanza Duality can completely remove tattoo ink colors such as blacks, browns, grays, reds, oranges, and yellows.
Some ink colors are a little harder to remove, such as blues, greens, and teals. That’s where the Astanza Trinity laser machine shines. The Astanza Trinity is a combination of two lasers – the Duality and the EternityTSR. The EternityTSR brings the unique 694 nm wavelength that perfectly targets and removes those stubborn blue and green ink hues. Three wavelengths in one powerful laser device allows for tattoo removal practitioners to completely remove any tattoo on the full-color spectrum.
As you can see based on these statistics stated above, the market for tattoo removal shows no signs of slowing down. Despite the increasing demand for laser tattoo removal, the amount of tattoo removal practitioners across the country is still surprisingly low. Have you been looking to expand your existing aesthetic practice? Adding laser tattoo removal as a service will not only provide your clients with another service, but also increase your profits.
Opening Your Tattoo Removal Business
Laser tattoo removal is a highly profitable business. Pricing for tattoo removal treatments varies depending upon a few factors, but average time to complete a single tattoo removal treatment is about 15 minutes. The average cost of a single tattoo removal treatment is about $200. Let’s say you’ve got back to back laser tattoo removal clients – that’s a potential average hourly revenue of $800.
Entrepreneurs, tattoo artists, physicians and other aesthetic professionals are joining the laser tattoo removal industry because it’s a highly-sought-after, highly profitable service. If you’re ready to open or expand your business but don’t know where to start, we’ve got you covered. Astanza is the expert in guiding business owners of all backgrounds in successfully launching and growing aesthetic laser businesses.
Watch our webinar, 5 Key Steps to Launching Your Aesthetic Laser Business, to gain industry-specific insight and expert guidance. From financials to insurance and risk management to laser regulations and marketing and business strategy, you’re bound to leave feeling confident and ready to open your tattoo removal practice.
Questions? Contact Astanza today – our expert technology, service, training and marketing teams are there with you every step of the way.